Yesterday Apple announced the launch of its new phones. This is the first time Apple has introduced more than one phone at a time. Apple made the move in an attempt to take back some market share and better compete with Samsung, their top rival. The two phones released yesterday were the 5S and the 5C, each with unique features.
There was endless speculation leading up to yesterday’s event about what features the new phones would have. What did the speculation lead up to? In a nutshell, with the release of the new phones Apple is offering improved security, advanced camera options, new colors, and a sleek operating system.
The 5S will be a lot like the iPhone 5 in appearance, but with two new colors—space grey and gold. It will have a fingerprint reader, called a “Touch ID”, built into the home button, which can be used for unlocking it. This scanner can also be used in place of a password for iTunes and App Store purchases.
The iPhone 5C will have the same screen size as the iPhone 5, but with a tough plastic back that comes in multiple colors, including strawberry red, blue, lime green, yellow and white, and sell at a cheaper price point, but perhaps not as cheap as people were hoping and expecting. The 2-year contracted price starts at $99.
Why the 5C? The idea is that the cheaper model might replace an older version of the iPhone, such as the 4S or 5, on store shelves. It used to be that Apple would drop the price of older models when a new phone was released. However, Tim Cook, Apple’s chief executive said, “In the past we’ve lowered the price of the older iPhone, making it more accessible to new people. This year we’re not going to do that.” He went on to explain that by offering two new designs, they will be able to serve more customers.
Perhaps the biggest difference in the phones is not the new hardware, but instead the new software, which will be the iOS 7, created by Sir Jonathan Ive. It offers bright hues, flat layers, and new gestures for the touch screen, much of which is comparable to what is found in Android and Microsoft phones.
Many are slightly underwhelmed by the changes to the iPhone. However, some predict that the new iPhone will do for passwords what iTunes did for CDs. Chances are Samsung, Google, and others won’t be too far behind, and soon the majority of mobile devices will incorporate biometric authentication. The new phones offer new colors, a lower cost option, a new operating system, faster processer, and a better camera, but if you were holding out for a larger screen, you will just have to wait a while longer.